The Influence Of Esports On Music: Shaping Creation, Marketing, And Consumption

In recent years, the esports industry has grown exponentially, with its influence permeating various sectors, including the music industry. This article explores the growing influence of esports on the music industry, delving into how esports events and gaming culture have shaped the way music is created, marketed, and consumed. We will discuss the collaborations between musicians and esports teams, the rise of gaming soundtracks, and the impact of live performances at esports tournaments. Furthermore, we will explore the potential for increased streaming revenues and marketing platforms for artists in the music industry.

The Rise of Esports and its Impact on the Music Industry

Esports, short for electronic sports, is a form of competition using video games. It has become a major part of the video game industry, with many game developers designing and funding tournaments and events. Esports first became popular in Asia, particularly in China and South Korea, but has since gained popularity in Europe and the Americas. The most common video game genres associated with esports are multiplayer online battle arena (MOBA), first-person shooter (FPS), fighting, card, battle royale, and real-time strategy (RTS) games.

Esports has seen rapid growth in the games industry, generating worldwide annual revenues of around $1.1 billion. This growth has caught the attention of the music industry, seeing esports as an opportunity to access a broad, digital audience and generate additional streaming revenues and marketing platforms for its artists. There are already partnerships between esports teams and major record labels like Universal and Warner. Artists such as Imagine Dragons and Chrissy Costanza have created iconic esports anthems, and musicians and producers like Justin Bieber’s manager Scooter Brown, Post Malone, and Imagine Dragons have invested in esports activities. The synergy between music and esports creates opportunities for cross-promotion, building fan bases, and branded entertainment.

Esports Anthems: The Intersection of Music and Gaming

Music plays a crucial role in enhancing the gaming experience and creating emotional connections with players. Artists such as Imagine Dragons and Chrissy Costanza have created iconic esports anthems that resonate with the gaming community. These anthems often serve as the official soundtracks for esports tournaments, further intertwining the worlds of music and gaming.

The use of popular songs in gaming soundtracks has a significant impact on the music industry. It provides musicians with a platform to reach new audiences, particularly the younger demographic that makes up a significant portion of the gaming community. Artists have the potential to reach new audiences through collaborations with gaming franchises and esports events.

Music releases specifically tailored for esports tournaments and gaming communities have seen considerable success. These releases often coincide with major esports events, providing artists with a unique marketing opportunity.

Live Performances at Esports Tournaments: A New Stage for Musicians

Esports tournaments have become a new stage for musicians. Live performances at these events provide musicians with exposure to a large and engaged audience. Notable examples include performances by musicians at major esports events such as the League of Legends World Championship.

These performances not only enhance the overall esports experience but also contribute to the merging of gaming and music cultures. They offer potential collaborations between musicians and gamers, further blurring the lines between these two industries.

Live performances at esports tournaments also present potential for increased revenue streams through ticket sales and merchandise. With esports tournaments attracting large audiences both in-person and online, musicians have an opportunity to capitalize on this exposure.

The Future of Music and Esports Collaborations

The potential for further collaborations between musicians and esports teams is vast. As esports continues to grow, there are more opportunities for integrating music into esports events and broadcasts. The role of technology in enhancing the music and gaming experience cannot be overstated. Virtual concerts and interactive music experiences within esports platforms are becoming more common, providing unique experiences for fans.

Esports has significantly impacted the music industry’s marketing strategies and revenue streams. With the ability to reach a broad, digital audience, esports presents a unique marketing platform for artists. As the esports industry continues to grow, so too does its influence on the music industry.


The Influence of Esports on Music is undeniable. The collaborations between musicians and esports teams, the rise of gaming soundtracks, and live performances at esports tournaments have reshaped the music industry. The potential for increased streaming revenues and marketing platforms for artists is significant. As we look to the future, the possibilities of music and esports collaborations are vast. The lasting impact of esports on the cultural landscape and the continued growth of this intersection between music and gaming will continue to shape the music industry in ways we can only begin to imagine.

Frequently Asked Questions

Welcome to our FAQ section on “The Influence of Esports on Music”. Here, we address some common questions related to the topic.

Q: What is esports?

Esports refers to competitive video gaming, where players compete against each other on multiplayer online platforms. It has become a major part of the gaming industry, with tournaments and events funded by game developers.

Q: How does esports influence the music industry?

Esports presents an opportunity for the music industry to reach a broad digital audience and generate additional streaming revenues. Major record labels have formed partnerships with esports teams, and artists have created iconic esports anthems. Musicians and producers have also invested in esports activities.

Q: What genres of music are associated with esports?

The sonic landscape of esports is characterized by pulse-pounding soundtracks created by influential artists and DJs. While the beats may not always be of African origin, there is an opportunity to infuse African music into esports through collaborations and partnerships.

Q: How popular is esports?

Esports has a large and dedicated audience, with viewership expected to reach 454 million by 2020. It has grown in popularity and influence, blurring the lines between gaming and celebrityhood. Esports has also influenced various aspects of pop culture, including music, TV, movies, and fashion.

Q: How has esports impacted pop culture?

Esports has revolutionized pop culture by creating opportunities for cross-promotion, building fan bases, and branded entertainment. It has captivated the attention of television and film, with televised tournaments and movies showcasing the competitive gaming scene. Esports has also influenced the fashion industry, with collaborations between gaming brands and African designers.